Seduction – Jean Baudrillard


Jean Baudrillard gets better with every word. No one has ever clarified seduction with such refinement and eloquence.
“For nothing can be greater than seduction, than seduction itself; not even the order that destroys it”

Baudrillard in this text pose a challenge to the psychoanalytical question of anatomy (human body) being the destiny with the liberation of sex. Seduction has always being categorized as an enthralling act conclusive to sex; a feminine forte. If so, then how do red roses when articulately placed in a bouquet look alluring? Seduction as Baudrillard points out is a game of ritual and simulation which governs politics, social life, culture, sex and even death. Seduction is immortal, a mind game played with no rules but with sheer accuracy which charms, captures and entice the innermost vulnerability leading to its collapse. It is a mystifying illusion that conceals truth creating a superfluous and deceiving environment.

With references to Kierkegaard’s ‘Diary of a Seducer’, stereo- pornography, Japanese vaginal cyclorama and other overtly displays of sexual pleasures; Baudrillard emphasis that acts of sex, fetishes and obsessions lead to the death of seduction mutating a malicious form of perversion.

This is a brilliant book which prophecies that even though today seduction thrives in the remains of the shadows, it will rise like a phoenix and become man’s inescapable destiny. True to its title; I could not let go of the book even after reading the last word.



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